Forget Victoria's Secret, these female anglers appear to have found their ideal form of underwear - and it's a bit fishy.
Thousands of women from around the world have been sharing topless photos with 'catches of the day' maintaining their modesty.
From starfish to sharks and red snappers, the daring ladies all appear smiling at the camera as they strike a strategically-angled pose using the Instagram hashtag #fishbra.
Ladies who have reeled in a catch are showing them off in a way that no one will miss - by posing with the sea creatures held across their breasts
The trend for 'fish bras', as they've been dubbed, is now sweeping the web thanks to a series of hashtags such as #fishbra and #fishbraperfection
A woman poses with a ribbonfish covering her breasts in the Florida Keys
This brave lady posed with a small shark for her #fishbra snap
From starfish to sharks, the daring ladies all appear smiling at the camera as they strike a strategically-angled pose
One Instagram account, called FishBras, is dedicated to the bizarre trend
One Instagram account, called FishBras, honors the trend.
To date, it has more than 140,000 followers, and its founders are currently on the lookout for Miss Fish Bra of the year.
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Thousands of images on FishBras show women in their element on the water.
The majority appear on board boats, shortly after hauling in giant creatures from the sea.
To date, the FishBras Instagram account has more than 140,000 followers, and its founders are currently on the lookout for Miss Fish Bra of the year
Thousands of images have been posted to Instagram with the #fishbra hashtag
The majority appear on board boats, shortly after hauling in giant creatures from the sea
Techniques seem to differ, with women holding smaller fish further away from their breasts to ensure everything is covered, while hugging larger fish closer to their bodies
Some women also appear on the side of riverbanks after a spot of freshwater fishing
Some also appear on the side of riverbanks, after a spot of freshwater fishing.
The #fishbra trend sees women clad usually only in bikini bottoms holding a fish in front of their bare breasts.
Some women are holding the sea-life over their naked flesh, while others have chosen keep their bikini tops or bras on under the fish, enabling them to show their catch off better.
Some of the aquatic creatures are enormous, with one woman struggling to hold a tuna that is nearly bigger than she is.
Women on Instagram have been posing in bikini bottoms and bare chests while holding fish over their breasts to preserve their modesty
Thousands of women have been taking part in the fishy craze, posing on boats and by the water with only the catch of the day to cover themselves up
The trend has spread through #fishbra and #fishbraperfection on Instagram, with many showing off their fishing skills by using their catches to cover their breasts
One Instagram account, called FishBras, has been making a splash with the large numbers of photos it has posted of the trend
Fishes of all size are part of the trend, from huge tunas to small trout and mahi-mahi
This woman is holding an enormous tuna fish that must weigh almost as much as she does
Some women are holding the sealife over their bare breasts, while others have chosen keep their bikini tops or bras on under the fish, enabling them to show their catch off better
One daring woman even posed with a shark that she had caught.
The photo is captioned: 'The most dangerous bra of them all'.
Techniques seem to differ, with women holding smaller fish further away from their breasts to ensure everything is covered, while hugging larger fish closer to their bodies.
Some have even begun to reinterpret the trend.
One women seems to be drawing inspiration from The Little Mermaid by holding up two large starfish up to her chest.
All the women look very proud of the fish that they're using to cover themselves, perhaps because they caught it themselves
Some have even begun to reinterpret the trend. One women seems to be drawing inspiration from The Little Mermaid as she hold two large starfish up to her chest
Techniques seem to differ, with women holding smaller fish further away from their breasts to ensure everything is covered, while hugging larger fish closer to their bodies
The trend has already begun to be parodied. A clever Instagrammer photographed herself holding a box of Birds Eye cod fillets over her bare chest
Instagrammers have caught on to the trend like a fish to water, proudly presenting their fish to the camera while grinning
The trend has already begun to be parodied and one clever Instagrammer photographed herself holding a box of Birds Eye cod filletsover her bare chest.
The craze seems to be being popularised by women who like to go fishing, who then showcase their catch in a rather unique way.
One comment summed it up bluntly: 'Hot girls who fish'.
While another had saw the funny side: 'Who needs Victoria's Secret, when you can just rock a fish bra!'
The craze seems to be being popularised by women who like to go fishing, who then showcase their catch in a unique way
This woman shows off her fishing skills in style
Two women get into the spirit of things, with four fish in tow
The photos have been sent in from female anglers all over the world
Some of the aquatic creatures are enormous, with one woman struggling to hold a creature that is nearly bigger than she is
The photos feature a colourful array of aquatic creatures
A grassy background sets this picture off nicely
A fisherwoman poses on the shoreline with her catch of the day
Fishes of all sizes and colours have taken part in the growing trend
The landscape in the pictures varies wildly, with some out in the open ocean and others on dry land
Thousands have joined the FishBra trend, with young and old getting in on the act
Some men have also got in on the act, posting comical photos mimicking the women
This lady looks rather ecstatic about her catch
The photos have also been shared to a Facebook group
It's not clear where the trend originated but it has quickly caught on
A reel-y big fish opens its mouth wide for a #fishbra pose
A Dogfish on board a boat sailing down a waterway in Wisconsin
