Brooke C Furniss
Automotive Industry Specialist | Founder of BZ Consultants Group | Transforming Dealerships through Unbiased Insights & Strategic Guidance | Hosts, Facts Not Feelings🎙️
- Report this post
Not that this should be a surprise to anyone buuuuuutt Google is delaying the cookie deprecation...again. I remember having conversations with companies about their plan for when cookies were being eliminated back in 2020. A whopping 1% of cookies have been phased out in early January. The regulatory body in January flagged 39 unique “concerns” about Google’s plan to sunset third-party cookies. A few of questions: - When do you think Google will 100% phase out cookies? - Do you use a private browser such as Brave Software or DuckDuckGo?- What steps have you already taken for marketing when Google does in fact complete this? Gregory Ashe Christopher Belleperche Russell Gentry Sarah Ciociola Dealer World Dealer eProcess Ryan Shreve Brook Barker (Monaco) George Nenni Dustin Lester Sean Welsh April Simmons Candice Lowe Lisa Gener
14
12 Comments
Gregory Ashe
Helping companies drive ROI with emerging DaaS tech tools. Data Scientist | Inventor of SmartPiXL | Location Based Behaviors | Automotive | Healthcare | Retail | Real Estate |
22h
- Report this comment
The delay is political in nature and surprisingly not on the Google side. It's a struggle with UK based Competition and Markets Authority. The CMA is making sure that if Google deprecates cookies, that the tools put in place to replace it don't become anti competitive. As to when, who knows... They aren't that far off if you follow all the entries in the Privacy Sandbox.
3Reactions 4Reactions
Candice Lowe
Digital Marketing Expert- SoCalCarGal - 26 year automotive industry veteran - Social Media for Automotive Content Queen
22h
- Report this comment
It’s like I say all the time: there are three organizations that pretty much can do whatever they want and we all just have to deal with it: IRS, mafia and Google. Google is reason that digital marketers are so great at the PIVOT! We have no choice but to adapt and adjust our strategy/path accordingly when Google makes their strategy adjustments. So to answer your question: we will all piVOT, lean into it and keep moving forward.
2Reactions 3Reactions
April Simmons
Corporate Internet and Marketing Director at HORNE AUTO GROUP, LLC
10h
- Report this comment
Not surprised but do we still care about cookies 🤣
Sarah Ciociola
Director of Paid Media at PCG Digital
19h
- Report this comment
Honestly no time soon. It's going to be the worlds slowest rollout. Wouldn't expect it until at least 2026. The smartest marketers are the ones who don't depend on cookies TODAY.
2Reactions 3Reactions
Tim Hayden
CEO @ Brain+Trust | Board @ Andy Roddick Foundation
19h
- Report this comment
Haha. Well, this all about their readiness to shift everything to Gemini, and staying clear of antitrust hawks in Europe. First-party customer delight is the key to growth… we don’t need no Meta pixels. 🤠
1Reaction 2Reactions
Peter Smith
Sales Strategist specializing in disrupting the Retail Automotive Sales Arena focusing on post-COVID market adaptation, team rebuilding, and data-driven sales growth.
21h
- Report this comment
I heard they had extra milk 🥛 so cookies are still being given out until further notice.
1Reaction 2Reactions
Sean Welsh
Founder, Car Biz Done Better
22h
- Report this comment
Real shocking haha. Never is the answer And if it does happen I suggest having your organic social game be the best cuz that's how solid cookie less marketing goes down
1Reaction
To view or add a comment, sign in
More Relevant Posts
-
Brooke C Furniss
Automotive Industry Specialist | Founder of BZ Consultants Group | Transforming Dealerships through Unbiased Insights & Strategic Guidance | Hosts, Facts Not Feelings🎙️
- Report this post
Absolutely LOVED chatting with Laura Murphy!! If you don't know her, get to know her! #IAmRemarkable #FactsNotFeelings #WomenInAutomotive Women In Automotive
5
1 Comment
Like CommentTo view or add a comment, sign in
-
Brooke C Furniss
Automotive Industry Specialist | Founder of BZ Consultants Group | Transforming Dealerships through Unbiased Insights & Strategic Guidance | Hosts, Facts Not Feelings🎙️
- Report this post
🔴 Furniss Fast Lane: Women's Empowerment in Auto www.linkedin.com🚗 Join Facts Not Feelings"Furniss Fast Lane" This Friday at 12 PM CST for a Live Broadcast! 🚗👩💼 Tune in live with Laura Murphy, our Digital Automotive Retail Expert and #IAmRemarkable facilitator, as we dissect powerful takeaways from a recent episode championing women's progress in the automotive field.🌟 During This Live Session, You'll Discover:- Effective mentorship and leadership strategies within automotive retail.- Inspirational accounts of how diversity fuels innovation.- Practical advice to help you confidently showcase your accomplishments.This interactive session is designed to inspire, inform, and ignite conversation. Engage with us through comments or live chat – we value your thoughts and questions!Prepare to be empowered and informed – your journey in the fast lane of automotive excellence starts here! #IAmRemarkable
7
2 Comments
Like CommentTo view or add a comment, sign in
-
Brooke C Furniss
Automotive Industry Specialist | Founder of BZ Consultants Group | Transforming Dealerships through Unbiased Insights & Strategic Guidance | Hosts, Facts Not Feelings🎙️
- Report this post
Google Confirms Links Are Not That Important searchenginejournal.com"There are more important things for websites nowadays, and over-focusing on links will often result in you wasting your time doing things that don’t make your website better overall” - John Muellerfrom GoogleGreat article explaining the decline in importance of link importance. Highly recommend the read. #Google Search Engine JournalPaul Crisci Dan Moore Troy "Turbo" Spring Mark Ferguson Brian Pasch, MA Glenn Pasch Sarah Ciociola Sarah Stemen, MBA Michael Stewart April Simmons Tara Rego Candice Lowe Lisa Gener Laura Murphy Joe Akers James Dodd Kristi Alguire Zach Billings Jason Cook Daniel Barker George Nenni Giancarlo Montenegro Chad Graves Matt Triana Amy Peck Samuel Vukas Gino Cipperoni Ryan Shreve Brook Barker (Monaco) have you all been seeing he same thing?
26
11 Comments
Like CommentTo view or add a comment, sign in
-
Brooke C Furniss
Automotive Industry Specialist | Founder of BZ Consultants Group | Transforming Dealerships through Unbiased Insights & Strategic Guidance | Hosts, Facts Not Feelings🎙️
- Report this post
Why some marketers are betting on the Apple Vision Pro marketingbrew.comAre you betting on Apple Vision Pro?Move aside Metaverse, Apple has enter the chat. Numerous companies such as E.L.F. BEAUTY are seeing 50% higher conversion rates and customer checkouts are faster on their Vision Pro apps than compared to their mobile apps. J.Crew, Wayfair, and Lowe's Companies, Inc. have released apps and are testing it out as well. Is your business utilizing Vision Pro? What are your predictions for the Apple Vision Pro?Josh Drean Brian Kramer Kevin Frye Shea Richburg Dusty Sutherland Jarrod Kilway Rameshsharma (Ramesh) Ramloll, PhD I am sure you have some thoughts on this! What are you seeing?
12
18 Comments
Like CommentTo view or add a comment, sign in
-
Brooke C Furniss
Automotive Industry Specialist | Founder of BZ Consultants Group | Transforming Dealerships through Unbiased Insights & Strategic Guidance | Hosts, Facts Not Feelings🎙️
- Report this post
Tesla Spends Weekend Cutting Prices of Cars and FSD Software bloomberg.comTesla cuts the prices of models. Full Self-Driving package in US were slashed by a third to $8,000. The cheapest Model Y in the US is now $42,990. About 3,900 Cybertrucks were recalled. Sales have dropped and production issues continues. What are you thoughts on Tesla's recent price drop? Would you buy one now, are you still undecided, or firmly against Tesla's and EVs? #EVs #ElecticVehicles #Tesla #Automotive
5
6 Comments
Like CommentTo view or add a comment, sign in
-
Brooke C Furniss
Automotive Industry Specialist | Founder of BZ Consultants Group | Transforming Dealerships through Unbiased Insights & Strategic Guidance | Hosts, Facts Not Feelings🎙️
- Report this post
🔴 Furniss Fast Lane: Elevate Your Dealership's Experience! www.linkedin.comJoin us this Friday at 12 PM CST for a riveting episode of Facts Not Feelings Furniss Fast Lane, featuring the dynamic Samuel Vukas, Chief Operating Officer at Dealer eProcess! Dive deep into the digital realm with us as we dissect our episode 'Boost Sales: Elevate Your Dealership's Shopper Experience!' Discover innovative strategies to enhance your dealership's online presence, optimize customer engagement, and leverage cutting-edge technology to stay ahead. Don't miss out on this compact yet content-rich session where we distill our main takeaways and empower you to turbocharge your dealership's digital strategy!
21
22 Comments
Like CommentTo view or add a comment, sign in
3,257 followers
- 1,372 Posts
- 2 Articles
View Profile
FollowMore from this author
- Duck Duck Go Go! Brooke C Furniss 3y
- Why Bidding On Brand Name Hurts A Business Brooke C Furniss 3y
Explore topics
- Sales
- Marketing
- Business Administration
- HR Management
- Content Management
- Engineering
- Soft Skills
- See All
