Why does Mark Zuckerberg look... like that? (2024)

Mark Zuckerberg looks different. His hair is longer and less restrained. His clothes hang from his frame with an enviable ease, and a rotating repertoire of link chains adorn his neck. For years, Zuckerberg applied the same daily diet of dark wash jeans, gray fitted tees, dad sneakers, and a close, cropped haircut à la his idol Augustus Caesar.

Now, it looks like he has taken a sartorial chill pill.

Online, reactions have been positive enough that Zuckerberg has begun to engage in the discourse. He's asked fashion insider and Instagram's director of fashion partnerships Eva Chen to weigh in on his chain (too long, she said — she was right). A meme of Zuckerberg, edited with facial hair, has also made the rounds.

Before this sudden switch up, Zuckerberg was known for the no-nonsense wardrobe popular with tech execs who hope to be perceived as too busy (or too serious) to care about what they wear. Steve Jobs, famously, wore a uniform of a black Issey Miyake turtleneck and Levi's 501 classic fit jeans. When asked about his choice to wear gray t-shirts in 2014, Zuckerberg spun it into a commentary on the importance of his work: "I feel like I’m not doing my job if I spend any of my energy on things that are silly or frivolous about my life" he said, "and that way, I can dedicate all my energy to building the best products and services and helping us reach our goal and achieve our mission.”

Why does Mark Zuckerberg look... like that? (1)

Zuckerberg in uniform in 2017.Credit: David Paul Morris/Bloomberg via Getty Images

In 2024, it would seem that frivolity is no longer a concern. In February, Zuckerberg let his hair grow out into natural curls and replaced his fitted tees with relaxed, structured cuts in new colors (white! black! blue!). He visited Japan in a shearling jacket and, for the wedding of the son of Indian billionaire and business partner Mukesh Ambani, wore matching Alexander McQueen and Rahul Mishra ensembles with his wife Priscilla Chan. In March, he implied that the shearling had become his signature look when he exchanged it for the leather jacket of billionaire Nvidia CEO Jensen Huang in a photo op he captioned "jersey swap."

Earlier this month, the chain arrived — multiple chains, actually, worn on different days. The accessory's first major appearance was in videos posted to X which documented the couple's attendance at a UFC fight in meticulously crafted looks: Zuckerberg in his chain and structured tee, Chan in a gold Chanel necklace, cropped fur coat, combat boots, and black top with a plunging neckline.

It was a far cry from the Zuckerberg we used to know and, for that matter, the Chan of the past. A coworker of mine had equated her personal style to the inventory of J. Crew. Now, Business Insider praised her for pulling off "mob chic," a reference to the trending "mob wife" aesthetic (though most mafia dons' better halves would probably pass on combat boots). "When did Priscilla become hot?" asked one X user in a tweet liked 44,000 times.

It was clear that the Zuckerbergs had hired a stylist, and it was money well spent.

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Shortly after the fight, Zuckerberg took to Instagram Reels to announce updates to Meta AI. He addressed his followers while sporting a chain and his longer hair, introducing the look to a new audience. Memes abounded but the most popular was a screenshot of the video that had been altered to look like Zuckerberg had also grown facial hair. People liked it.

Instagram gossip account The Shade Room reposted the edited photo to its more than 29 million followers, adding Sexyy Red's song "Get it Sexyy" to the post for effect. "Who did this?" Zuckerberg commented from his account. Gwyneth Paltrow commented, too, noting how much he resembled her ex, Coldplay frontman Chris Martin, a compliment of the highest degree to any middle-aged white man.

Since then, comments on Zuckerberg's Instagram posts have demanded that he grow out his beard. When he isn't wearing a chain, the people call for that, too.

In his interaction with Instagram's Eva Chen on April 23rd, he addressed the accessory outright, classifying it as a personal project of sorts."I'm actually in the process of designing a long-term chain," he told her, "and what I'm going for is I'm working with a designer to engrave the prayer that I sing to my girls every night when I put them to bed on the end of the chain."

This sartorial shift has run parallel to a lifestyle change that has seen Zuckerberg engaging with masculinity in new ways. In 2022, he began sharing videos of him sparring with UFC greats and attending fights. In 2023, he competed in a jiu-jitsu tournament and tore his ACL. In January, he shared on Instagram that he was raising cattle with the goal of "[creating] some of the highest quality beef in the world" and posted a video of Chan "catching" him playing what appears to be Call of Duty with friends in couple's home bunker.

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In July 2023, twin successes were likened by The Atlantic and Wall Street Journal to a renaissance of sorts for Zuckerberg: the launch of Meta-owned X alternative Threads and Zuckerberg's challenge to take on Elon Musk in a physical fight.

The past two weeks feel like another turning point, perhaps the opening of a new era. Throughout the 2010s, Zuckerberg's uniform turned him into a sort of extraterrestrial caricature of a human, drained of personality and color. Now, thanks to a few styling changes, he is approaching relatability. And while there's certainly no crime in being stylish, there's something nefarious about a billionaire aspiring to popular approval. Mark Zuckerberg, the fourth richest person in the world, does not need more attention. In fact, with a net worth of $177 billion, he doesn't need anything. So why does he seem to care so much?

Perhaps because relatability can evolve into respectability, a public sentiment that has been in low supply for Zuckerberg in recent years (a 2022 NBC News poll found that just 8 percent of respondents held a "positive" view of him). The Social Network's fictional depiction of Zuckerberg as an awkward, jealous Harvard nerd belies a kernel of truth: that Zuckerberg has always just wanted to be liked and admired. It was, after all, the reason he created Facebook to begin with.

The problem with Zuckerberg's current bid for respectability is that he does not, at present, deserve it. The 39-year-old is a white guy rapidly accumulating billions as the gaping maw of the wealth gap groans ever wider.

And with the American Presidential elections just seven months away, Zuckerberg's new look could conveniently serve as a distraction from the scrutiny Meta may face over its handling of foreign interference and misinformation.

Zuckerberg holds too much power and has too much money to be innocently wooing the public with an aesthetic glow-up. Forgive me for not complimenting his jacket.


Why does Mark Zuckerberg look... like that? (2024)


How much does Mark Zuckerberg's T-shirt cost? ›

They are $400 t-shirts and those sweatshirts are Brunello as well and are around $3,000." "Mark Zuckerberg wears custom made Brunello Cucinelli tees in marl grey. I believe they run long for him, thus needing a hem. He chooses to order in bulk for an estimated cost per unit that varies from $300-$400.

What is the identity of Mark Zuckerberg? ›

Mark Zuckerberg (born May 14, 1984, White Plains, New York, U.S.) is an American computer programmer who was cofounder and CEO (2004– ) of Facebook, a social networking website. After attending Phillips Exeter Academy, Zuckerberg enrolled at Harvard University in 2002.

Is Mark Zuckerberg a vegetarian? ›

Zuckerberg has previously caused a stir around meat eating. In 2011, he said he had “basically become a vegetarian” after claiming to only eat animals he has killed himself.

Does Mark Zuckerberg wear the same shirt everyday? ›

At Facebook's first-ever "town hall" meeting, CEO Mark Zuckerberg answered the important questions, like why he apparently wears a gray T-shirt every day. "I want to clear my life so I have to make as few decisions as possible about anything except how to best serve this community," Zuckerberg said at the event.

Which brand does Zuckerberg wear? ›

According to a person close to the CEO and his wardrobe (a correction of this nature demanded additional Investigative Journalism), Zuckerberg still wears some Loro Piana (such as its hoodies) — but these days he prefers somewhat more affordable menswear brands, including Buck Mason, Todd Snyder, and John Elliott for ...

Did Zuckerberg graduate from Harvard? ›

Mark Zuckerberg did not graduate from Harvard. He attended the university as an undergraduate but dropped out. Mr. Zuckerberg received an honorary doctorate from Harvard in 2017.

What 16 personalities is Mark Zuckerberg? ›

16-Personality Types (based on types by Jung, Myers, & Briggs) As an ISTJ, Mark tends to be reserved, orderly, and practical. Mark is likely self-sufficient, hardworking to meet obligations, and prefers to be alone or in small groups of close friends.

How many children does Mark Zuckerberg have? ›

Mark Zuckerberg is a proud father of three!

What religion was Mark Zuckerberg? ›

Mark Elliot Zuckerberg was born on May 14, 1984, in White Plains, New York to psychiatrist Karen (née Kempner) and dentist Edward Zuckerberg. He and his three sisters (Arielle, Randi, and Donna) were raised in a Reform Jewish household in Dobbs Ferry, New York.

Is Elon Musk a vegan? ›

Musk used to be an herbivore, but he switched up his eating habits circa 2013. “I tried being a vegetarian but I don't really think we're designed to be vegetarians,” he told The Guardian. “Some of my best friends are vegetarians, even vegans, which is tricky when you're trying to go out for dinner.”

Does Elon Musk eat breakfast? ›

'I'm still alive': Elon Musk reveals his unusual breakfast choice, joining other big-name CEOs with strange eating habits. Octopus, a bowl of ice cream, eight oatmeal biscuits, and a donut. It's an unusual order, but one you may hear if you went for breakfast with some of the biggest names in the corporate world.

How much is the world's most expensive t-shirt? ›

Diesel claims its 'F2-L7' is the most expensive T-shirt in the world, costing customers a cool $5.5M. While on the other end of the spectrum, the cheapest T-shirt is priced at $370,000.

What is the cost of Mark Zuckerberg? ›

As of April 23, Zuckerberg's net worth is $176 billion—up from around $78 billion this time last year. Subscribe to the CEO Daily newsletter to get global CEO perspectives on the biggest stories in business.

What is the average t-shirt price? ›

The average cost of a t-shirt can vary depending on various factors such as brand, quality, materials used, design, and location. On average, a basic plain t-shirt can range from $5 to $30, while designer or branded t-shirts can cost anywhere from $30 to $100 or more.

What is the total cost of producing a planet money t-shirt? ›

And as far as the men's goes, it cost $12.42 to make it and get it to you. Now, you might be remembering you paid $25 for the shirts. We'll get to what happened to the rest of the money at the end of the podcast. But for most of the time, we're just going be concentrating on that $12.42.

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